EditSmart | Video editing by retouchup.com

You spend HOW much time editing?? It’s time to outsource.

Uncategorized

Posted on March 2, 2020 and modified January 8, 2021 by Austin Long

overwhelmed-man-sitting-at-desk-looking-at-computer-at-night

We’ve all been there, editing for hours into the night. Downing caffeine just to keep our eyes open, so we can keep working. Exporting multiple times until the video is perfect. All of this, and then our client asks us to go back and remove a clip, then replace another, etc. You can keep doing this if you want, or you could stop losing time editing.

Continue reading →

Why NOT to use Auto White Balance in video

Uncategorized

Posted on February 17, 2020 and modified February 20, 2020 by Austin Long

bride-putting-on-dress-not-white-balanced

Filming with auto white balance (AWB) may seem like a good idea. I mean after all, your video will look better if your camera is trying to auto correct the whites, right? If you’ve ever tried to color correct an AWB-ed video, you know that this is far from the truth.

Continue reading →

Best SEO practices for photographers and videographers in 2020 by RetouchUp

Uncategorized

Posted on February 5, 2020 and modified February 5, 2020 by Austin Long

This blog post is a little bit different. Our sister company, RetouchUp, did research into best practices for SEO, specifically for photographers and videographers, and here we share their valuable findings! Much like EditSmart strives to save videographers time through editing video, RetouchUp has been saving photographers time by editing photos since 2003! Hope you enjoy!

Continue reading →

LOG Footage

Uncategorized

Posted on January 30, 2020 and modified January 30, 2020 by Austin Long

Half-of-image-is-original-LOG-footage-the-other-half-is-the-same-image-but-color-corrected

What is LOG Footage?

LOG stands for logarithm. It is a shooting profile that gives videographers more control over the dynamic and tonal ranges. This preserves more data in the shot, which allows you to have much more control in post production. While recording in LOG gives you greater control in post, your clips will come out looking very flat and gray. This washed out look happens because the LOG profile keeps the details in the shadow and highlights, but in doing so there is not much contrast or saturation.

Continue reading →

What Is Hybrid Photography ?

Uncategorized

Posted on January 18, 2020 and modified February 17, 2020 by Site Administrator

What is Hybrid Photography?

Hybrid Photography is the combination of both photo and video. With the rise of popularity in video, now is the perfect time to offer video to clients! And photographers are in the perfect place to meet this demand. But how can photographers meet this demand if they’ve never shot a video before?

Continue reading →